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IIM-A validates BARC India’s sample design & methodology

India’s sole TV viewership measurement company, BARC India, which also operates the largest TV panel in the world, recently collaborated with India’s premier Institute for Management Education- The Indian Institute of Management, Ahmedabad (IIM-A) to undertake a review of the current sample design...

Television TV Channels Viewership
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English news genre only top gainer in Chrome DM week 37

In week 37 of Chrome Data Analytics and Media data English news genre was the only top gainer. The genre grew by 0.57 per cent. In this genre, Republic TV channel gained the highest OTS with 98.8 per cent in 6 metros markets.

Television TV Channels Viewership
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BARC week 36: English news ratings stay steady

The combined weekly ratings of the top 5 English news channels in week 36 of 2019 rose just 2.2 per cent as compared to week 35 – the combined weekly ratings of the top 5 English news channels in week 36 and 35 of 2019 were 2.038 million weekly impressions as compared to 1.994 million weekly...

Television TV Channels Viewership
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BARC week 36: Harpic comes into 2nd place

The Broadcast Audience Research Council (BARC) of India has released its data for top advertisers and brands for the period between 31 August 2019 and 06 September 2019.

Television TV Channels Viewership
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BARC week 36: Regional space witnesses two new entrants Zee Keralam, Aakash Aath

In the week 36 of BARC India ratings, regional segment witnessed two new entrants in Bangla and Malayalam spaces. Zee Keralam entered the top five Malayalam channels table in week 36 of BARC India ratings. The channel garnered 62298 weekly impressions (000s) and replaced Asianet Movies at fifth...

Television TV Channels Viewership

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