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Man v/s Wild with Bear Grylls and PM Modi brings 88% viewership growth for Discovery

In week 33 of BARC India ratings the channel garnered 65.2 mn weekly impressions.

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MUMBAI: Man v/s Wild with Bear Grylls and PM Modi brings 88 per cent growth in the viewership of Discovery channel. The show was broadcasted across 12 channels of Discovery network.

The original airing of Man V/s Wild with Bear Grylls and PM Modi recorded 6.9 million impressions and ~400 million viewing minutes. 18.4 million unique viewers tuned in for the episode across the country.

The premiere day Monday August 12 and week 33 2019 have recorded the all-time high viewership for Discovery Channel.

The channel was at the 4th position across all channels/genres on Monday during the time-slot 9-10 hours. As per week 33 of BARC India ratings the channel garnered 65.2 million impressions in TG all India 2+ segment and 8.3 million impressions were recorded in Megacities NCSS AB 2+ segment.

The show is also streaming on Netflix across world. The show features the India Prime Minister walking through the wilderness of the Jim Corbett national Park in the foothills of the Himalayas along with Grylls, while extolling the need for tiger and environment conservation. The show witnesses PM Modi in a hitherto-unseen avatar, learning the tricks of survival in the wild from Grylls.

Apart from sharing space in a make-shift raft with Grylls, making a spear and partaking in a hot drink made from curry leaves, PM Modi also speaks about his time spent in the Himalayas and highlights the rich envirnmental heritage of India, which needs to be preserved. PM Modi is only the second world leader to feature in the iconic show, the first being former US President Barack Obama.

The show is produced for Discovery India by Bear Grylls Ventures & Electus a Propagate company, where Bear Grylls, Delbert Shoopman, Rob Buchta and Elizabeth Schulze are executive producers and Ben Simms is co-executive producer.

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