Technology

×

×

HARMAN announces Priyanka Chopra as global brand ambassador

https://www.indiantelevision.co.in/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2018/01/25/priyanka.jpg?itok=88n0y4ki

HARMAN International, a wholly-owned subsidiary of Samsung Electronics Co., Ltd. focused on connected technologies for automotive, consumer and enterprise markets, today announced that actress, singer, producer and philanthropist Priyanka Chopra has been named a global brand ambassador for the company’s JBL and Harman Kardon® audio brands. Chopra will participate in a series of marketing initiatives including social media and brand awareness events for JBL and Harman Kardon. As ambassador of these brands, Chopra will walk the red carpet at the Clive Davis Pre-GRAMMY® Gala Salute to Industry Icons with other luminaries as part of this weekend’s GRAMMY® celebration. HARMAN is the official sound of the GRAMMYs and a recipient of three technical awards for its JBL, AKG and Lexicon brands. 

“Priyanka Chopra is the epitome of a barrier-breaking performer, bringing her iconic style and grace to everything that she does, from her award-winning entertainment career to her philanthropic work, and reaching fans all over the world,” said Ralph Santana, Chief Marketing Officer of HARMAN. “She is a force to be reckoned with and we look forward to working with her to develop innovative and engaging collaborations for our audio brands that are truly unique and first of their kind.” 

After being crowned Miss World, Chopra made her foray into the entertainment industry and soon catapulted to international stardom. In 2015, Chopra made her American TV debut, making history as the first Indian actress to headline the lead role in an U.S. television series, starring in ABC’s Quantico. She was named one of TIME magazine’s 100 Most Influential People in 2017. Chopra is a UNICEF Goodwill Ambassador and is also involved in a number of philanthropic efforts to promote gender equality and the health and education of children around the world.

“Music brings the world together. It defies boarders, colors and norms, often bridging cultures, genders, and generations,” said Priyanka Chopra. “Songs often become symbols of moments throughout our lives, encouraging, inspiring, empowering, and at times, healing us. I’ve long admired the sophistication of Harman Kardon and vibrant energy of JBL, and am honored to be collaborating with such iconic brands.”

Chopra joins a diverse roster of HARMAN brand ambassadors from music, sports and entertainment, including American multi-platinum performing artist Demi Lovato; prolific musician, producer and humanitarian Quincy Jones; Indian music mogul Dr. A. R. Rahman, world-renowned pianist, educator and philanthropist Lang Lang, 2015-16 NBA Kia Most Valuable Player Stephen Curry; NBA All-Star and musician Damian Lillard; and soccer star Jerome Boateng, among others. HARMAN’s ambassador team reflects the brand's continued emphasis on forging unique and integrated partnerships that reach deeply into culture.

Latest Reads

https://www.indiantelevision.co.in/sites/default/files/styles/340x340/public/images/tv-images/2019/09/18/ua.jpg?itok=E56Opzfv
Vu Televisions launches the Vu UltraAndroid TV on Amazon India

California-Indian Luxury TV player, Vu Televisions is all set to launch their new range of televisions – the Vu UltraAndroid TV. The demand for Vu Televisions in the last few years has only increased and with a 30% YoY growth, this festive season, Vu Televisions is extremely bullish about their...

Technology Hardware Distribution
https://www.indiantelevision.co.in/sites/default/files/styles/340x340/public/images/tv-images/2019/09/13/har.jpg?itok=qP-HnZUA
Harmonic Powers Sky Italia OTT Services

Harmonic (NASDAQ: HLIT) today announced that its cloud-native media processing software and content-aware encoding (CAE) technology is powering Sky Italia's OTT streaming services. The Harmonic solution is integrated into the Sky Italia hybrid cloud software-defined streaming platform.

Technology Software Applications
https://www.indiantelevision.co.in/sites/default/files/styles/340x340/public/images/tv-images/2019/09/12/dsc.jpg?itok=8S4dHB14
SugarBox Network's seamless offline video delivery tech, ZEE5 integration & monetisation plans

While data revolution has catalysed the emergence of over-the-top (OTT) platforms and e-commerce services in the last two-three years, there are still challenges existing in the ecosystem regarding data speed and patchy internet connectivity.

Technology Hardware Components
https://www.indiantelevision.co.in/sites/default/files/styles/340x340/public/images/tv-images/2019/09/09/ac.jpg?itok=FMx4Yyn6
Actus Digital Drives Media Monitoring Efficiency With New Artificial Intelligence Capabilities

Actus Digital, a leading provider of compliance and media monitoring solutions, today announced that its world-renowned media monitoring system has been enhanced with artificial intelligence (AI) capabilities that dramatically speed up workflows.

Technology Software Applications
https://www.indiantelevision.co.in/sites/default/files/styles/340x340/public/images/tv-images/2019/09/09/ses.jpg?itok=REmNN7f4
SES Redefines Live Events with Synchronised Satellite and OTT

SES's latest solution, which will be showcased at IBC2019 in Amsterdam, synchronises over-the-top (OTT) and satellite broadcasts by delivering IP signals to OTT platforms as fast as satellite to create enhanced live viewing experiences, SES announced today.

Technology Hardware Distribution
https://www.indiantelevision.co.in/sites/default/files/styles/340x340/public/images/tv-images/2019/09/05/study.jpg?itok=2r06uGdm
The Key Areas to Apply Cisco 200-125 Knowledge and Skills in Your Career

Cisco stands out when it comes to high-end routers and switches, training and certification. It has played a huge role in the networking field to a point that we cannot mention networking without talking about Cisco. Prepaway 200-125 is a certification exam that validates the IT professional...

Technology Software Middleware
https://www.indiantelevision.co.in/sites/default/files/styles/340x340/public/images/tv-images/2019/09/04/out.jpg?itok=HHbMiML2
Outbrain Integrates with Google Display & Video 360 to Strengthen Programmatic Offerings

MUMBAI: Outbrain, the world’s leading discovery and native advertising feed for the open web, announced today the full launch of its integration with Google’s Demand-Side Platform (DSP), Display & Video 360 to give marketers greater ability to capitalize on the benefits ofOutbrain’s unique...

Technology Software Applications
https://www.indiantelevision.co.in/sites/default/files/styles/340x340/public/images/tv-images/2019/09/04/truecaller.jpg?itok=VdkyRWFX
Truecaller crosses 500 million downloads and 150 million daily active users globally

MUMBAI: Truecaller announced today that the company has crossed 500 million downloads and surpassed 150 million daily active users (DAUs) globally. This comes close on the heels of the company sharing the news of attaining over 1 million paying subscribers to their Premium services.

Technology Software Applications
https://www.indiantelevision.co.in/sites/default/files/styles/340x340/public/images/tv-images/2019/08/29/dream11.jpg?itok=TBSr08kK
Dream11 creates a GUINNESS WORLD RECORDS™ title for hosting the 'Largest Online Fantasy Cricket Match'

MUMBAI: Dream11, India’s Biggest Sports Game, today created a Guinness World Records title for hosting the 'Largest Online Fantasy Cricket Match'. This incredible feat was achieved by Dream11 during the 2019 final match of the Indian Premier League (IPL) between Mumbai Indians and Chennai Super...

Technology Software Applications

Sign up for our Newsletter

subscribe for latest stories