MAM

×

×

My11Circle has a great innings with Sourav Ganguly onboard; gives cricket fans the chance of a lifetime to engage and play with their favorite player

https://www.indiantelevision.co.in/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/08/24/11.jpg?itok=8L1c55m3

MUMBAI: With an objective to give every cricket fan the best experience of fantasy cricket in India, My11Circle, one of India’s best fantasy cricket platforms, recently brought ex-cricketer and former Indian team Captain Sourav Ganguly onboard as itsbrand ambassador.Proving to be a valuable addition to the My11Circle fraternity, the renowned cricket player is helping Play Games scale up significantly. Sourav Ganguly will also announce and felicitate the winners of the World Cup fantasy league challenge ‘Beat the Expert’ along with having a meet-and-greet session with the top 50winners.

A product of Play Games24x7 Pvt. Ltd., a pioneer and leading player in the Indian online and mobile gaming space, My11Circle gives cricket fans the platform to put their knowledge and skills to test. The players form their own teams and earn points as per the collective performanceof the team players, with those having the maximum points winning the cash rewards. Adding to the thrill, registered players can also play with Sourav Ganguly, fondly called ‘Dada’, at a competitive level on My11Circle and win 5 times more cash rewards, amidst the limitless possibilities of the digital world. For instance, in the recentWorld Cup fantasy league challenge, the league winner of the ‘Beat the Expert’ contest Tufan Ghosh from Birbhum, West Bengal, took the mega prize money of INR 1 crore home, whereas the first runner-up Maidul Ali secured INR 25 lakhs. My11Circle has managed to get over 4 million installs post launch of the platform earlier this year with over 2 million installs during the world cup alone. Over 4 million teams competed with Sourav Ganguly’s team during the world cup as part of the special league “Beat The Expert”.

At the winner felicitation press event, Sourav Ganguly said, “Being a part of My11Circle has been an exciting journey so far. The levels of engagement brought about in this game have made me feel very involved, and I believe that the rest of the players on the platform enjoy the game just as thoroughly. I had a great time participating in the contest and I would like to heartily congratulate all the winners of this fantasy tournament.”

Acknowledging the success, Saroj Panigrahi, Vice-President & Avik Das Kanungo, Brand Head from My11Circle remarked, “Taking fantasy cricket to the next level we are the only platform where one can play with the champions of the great game in real time.It is really heartening to see how My11Circle has had a great run in this World Cup season. Major credits to this scale-up go to Mr. Sourav Ganguly, who took Indian cricket to new heights during his prime, and is helping us with the same in the digital world now. My11Circle is all about cricketing knowledge, strategizing skills, and most importantly—passion. We are thrilled to have Souravas a part of the My11Circle family, and we hope to continue engaging our users with loads of action and fun in this limitless world of online fantasy games.”

Since its inception in 2009, Play Games24x7 has been at the forefront of online gaming in India and has succeeded in being India’s highest-grossing mobile gaming business with its six games. The company hasalready seen key investments such as that from Tiger Global Management, a leading US-based technology-focused hedge fund, in the past. But launching ‘Fantasy Cricket’ on My11Circle this year and bringing Sourav Ganguly onboard has enabled the company to witness a steady scale-up. My11Circle received tremendous traction during the World Cup season with over 2 million registrations and downloads within a span of 45 days. Moreover, there has been no decline in the platform’s popularity post the World Cup season. Armed with such positive developments, Play Games24x7 is set to shape the realm of online fantasy games in India while providing a personalized gameplay experience to all.

Latest Reads

https://www.indiantelevision.co.in/sites/default/files/styles/340x340/public/images/tv-images/2019/09/20/skin.jpg?itok=4s9Mm1Rf
RSH Global’s brand Joy introduces its new advanced skincare product range ‘Revivify’ to address advanced skin care concerns

MUMBAI: Kolkata-based FMCG giant, RSH Global’s ‘Joy’ announced its latest offering in the skincare product range category, ‘Revivify’. With the new range, RSH Global is addressing the need for brightening and aging issues suitable for its customers across India.

MAM Marketing MAM
https://www.indiantelevision.co.in/sites/default/files/styles/340x340/public/images/tv-images/2019/09/20/platinum.jpg?itok=dhhD3sLu
PGI India launches “Men of Platinum” marking the emergence of a new breed of men – Men of Character

MUMBAI: The need for a new definition of masculinity has never been felt more before. In the wake of various narratives through time ranging from archetypes of the alpha male, the provider, the strong & silent one, the ideal husband, the ideal son  to the more recent narratives of the smooth...

MAM Marketing MAM
https://www.indiantelevision.co.in/sites/default/files/styles/340x340/public/images/tv-images/2019/09/20/dentsu.jpg?itok=dvhd99en
Dentsu Impact wins creative mandate for V-Mart Fashion

MUMBAI: V-Mart, one of the biggest retail chains of India, has brought on board Dentsu Impact, the creative agency from the house of Dentsu Aegis Network, as its planning and creative agency partner for V-Mart Fashion. With this announcement, V-Mart is poised to enhance its marketing strategy in...

MAM Media and Advertising Account
https://www.indiantelevision.co.in/sites/default/files/styles/340x340/public/images/tv-images/2019/09/20/hritik.jpg?itok=hn7pd9me
Superstar, Hrithik Roshan becomes the ultimate photobomber

MUMBAI: The backbone of the Indian Film Industry is its large, loyal and extremely loving fanbase. The success behind any film, actor or director is credited to the audience that has made them the superstars they are today and has made the Indian film industry one of the biggest and most powerful...

MAM Marketing MAM
https://www.indiantelevision.co.in/sites/default/files/styles/340x340/public/images/tv-images/2019/09/20/sohalikhan.jpg?itok=SfcdI2YP
Soha Ali Khan joins ‘House of Pataudi’, as brand ambassador; Stars in new campaign for Durga Puja with brother Saif

MUMBAI: ‘House of Pataudi’, the ethnic wear brand, co-owned by Myntra, Saif Ali Khan and Exceed Entertainment, announces Bollywood actor Soha Ali Khan, as its brand ambassador. Soha will helm all major campaigns across media platforms and is slated to appear in her first campaign for the brand, set...

MAM Marketing MAM
https://www.indiantelevision.co.in/sites/default/files/styles/340x340/public/images/tv-images/2019/09/20/amul.jpg?itok=nm7nmNeX
Lodestar UM facilitates unique association between Amul & Cricket South Africa with high visibility during matches

MUMBAI: Lodestar UM (An IPG Mediabrands Company) one of the leading media agencies in India, has brought together India's largest dairy brand, Amul and Cricket South Africa in a unique and innovative partnership. The agency has facilitated a two-pronged media deal for Amul for the on-going Proteas...

MAM Marketing MAM
https://www.indiantelevision.co.in/sites/default/files/styles/340x340/public/images/tv-images/2019/09/20/puja.jpg?itok=vMLVHE1n
Pantaloons celebrates Pujo rockstars with new campaign

MUMBAI: Pantaloons, India's leading fast fashion brand from Aditya Birla Fashion and Retail Ltd commemorated the homecoming of Goddess Durga by unveiling its new campaign ‘Hello Pujo Rockstars’. This thematic campaign shows Pantaloons as a progressive brand that walks hand in hand with the go-...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.co.in/sites/default/files/styles/340x340/public/images/tv-images/2019/09/20/ganaguly.jpg?itok=6WlA_yHC
Kansai Nerolac announces Shera Para Shera Pujo 2019

MUMBAI: Kansai Nerolac Paints Ltd (KNPL), one of the leading paint companies in India and pioneers of ‘Healthy Home Paints’, announced the fifth edition of its most awaited Pujo activity, Nerolac ‘Shera Para Shera Pujo’ with renowned cricketer Sourav Ganguly. This year, as a first, ‘Shera Para...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.co.in/sites/default/files/styles/340x340/public/images/tv-images/2019/09/20/khadim.jpg?itok=Hhvu5kWh
Khadim’s completes its #LetsTakeAStep campaign with great success

MUMBAI: The advent of the festive season means shopping for new clothes, jewellery, accessories and shoes. It is a joyous and celebratory time for most of the citizens. But what about those who are a little less privileged than others? To address this issue and bring smile to a few this festive...

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories