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Cinthol won't go hyper-aggressive with offers: GCPL's Urshita Nema

India’s famous soap brand Cinthol, owned by Godrej Consumer Products Ltd (GCPL) is gearing up its effort to connect to consumer for its freshness portfolio as the heat after monsoon kicks in. The popular brand held an interesting day filled with fresh adventure, in association with the cricket...

MAM Marketing Brands
Veet forays into male grooming segment with the launch of Veet for Men

National: Veet®, the world leader in depilatory products, is all set to create a benchmark in the male grooming segment in India with the launch of Veet Men Hair Removal Cream. The brand unveiled popular Bollywood star, Kartik Aaryan as the brand ambassador for Veet Men with the new campaign #...

MAM Marketing Brands
P&G ups ad expenses as profit hit by slowing economy

FMCG player Procter & Gamble Hygiene and Health Care Ltd (P&G) reported 7.6 percent year-on-year (y-o-y) growth in revenue from operations for the quarter ended 30 September 2019 (Q1 2020, quarter or period under review) as compared to the corresponding year ago quarter Q1 2019. P&G’s...

MAM Marketing Brands
9xO, Livon announce hunt for India’s first all-girls K-Pop

MUMBAI: 9XO in partnership with Livon is launching the hunt for India’s first ever All Girls Korean Pop (K-Pop) band. Recognising a growing affinity for the genre in India, Livon is looking for India’s Top K-Pop Stars in partnership with international music channel 9XO. 

MAM Marketing Brands
DPA's commitment to the experimental world of video advertising is 'real' and 'rare'

Using video for marketing has been a very effective tool for brands are marketers. One can find numerous stats online indicating how video ads are the best in creating conversation around a brand, how they give an exceptional ROI, and how it can make the brand relatable to the consumer.

MAM Marketing Brands

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