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Don’t settle, says Jeep as it drops a new beat in their campaign - “Under the Hood” by Digitas India

MUMBAI: When it comes to selecting a vehicle, consumers are often left in the dark with features being the only differentiator between a good SUV and a great one. To bridge the gap, the 75+ year-old legend – Jeep, tapped into an upcoming trend in Indian music, hip hop, to create its latest and most...

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Duff & Phelps launches IPL brand valuation report 2019

MUMBAI: Duff & Phelps, the global advisor that protects, restores and maximizes value for clients, today announced findings from its IPL Brand Valuation Report 2019, a comprehensive study on brand values in the Indian Premier League (IPL).

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‘Join the WROGN Tribe’, invites Virat in the new WROGN brand film

MUMBAI: The new brand film from WROGN, the lifestyle menswear fashion brand curated by ViratKohli,has the daring tough cricketer inviting the youth to join the WROGN tribe! The film captures the enigmatic and rebellious youth spirit, as they break the rules and shatter stereotypesto become a part...

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ASCI to improve social media presence, strengthen monitoring of digital advertising: Rohit Gupta

The newly appointed Advertising Standards Council of India (ASCI) chairman of the board of governors Rohit Gupta will be putting a strong emphasis on the process of improving the digital advertisements.

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Dolby launches campaign ‘Mobile Pe Dolby Hai Kya?’

MUMBAI: Dolby Technology has launched a new campaign ‘Mobile Pe Dolby Hain Kya?’ (Got Dolby on your Mobile?), which is aimed at educating the smartphone owners about the Dolby technology on the mobile. The mockumentary style format ad campaign brings back the award-winning, relatable and memorable...

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