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Influencer marketing co Buzzoka grows 300% in the last fiscal

MUMBAI: Buzzoka, one of India’s most disruptive influencer marketing companies, has completed 2 years of operations. Interestingly, Buzzoka grew 300 per cent over the last fiscal. Having the largest database of influencers, celebrities, and commoners, it has successfully added around 100,000...

MAM Media and Advertising Digital Agencies
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Kantar to continue India investment, increase talent pool & improve tech after deal with Bain Capital

Research agency Kantar is aspiring to invest more in its global delivery centres and further strengthen its core insight and consulting business in India post the 60 per cent stake sale to Bain Capital. The WPP-held company also emphasised on its India business.

MAM Media and Advertising Digital Agencies
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Mirum CEOs Hareesh Tibrewala & Sanjay Mehta on digital solutions and modern CMOs

Mirum, the borderless agency from the WPP network is on a venture to transform the digital marketing scenario of India into an experience-led domain led by great technological interventions. Earlier known as Social Wavelength, before WPP acquired it in 2014, the agency, under the astute leadership...

MAM Media and Advertising Digital Agencies
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Dentsu Grant Group launches Amnet operations in Sri Lanka

Dentsu Grant Group has announced the launch of Amnet, the programmatic expert from Dentsu Aegis Network, in Sri Lanka. Amnet is a trusted source for programmatic buying and audience management solutions. Amnet comprises a team of programmatic experts from the Dentsu Aegis Network, who specialize in...

MAM Media and Advertising Digital Agencies
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DAN Programmatic launches AI-powered audience insights engine ‘DAN Explore for Programmatic’

MUMBAI: DAN Programmatic, empowered by the data sciences division of Dentsu Aegis Network, has collaborated with AMNET, the network’s programmatic arm, to launch ‘DAN Explore for Programmatic’. It is an Artificial Intelligence-based insight engine for programmatic audience performance, which merges...

MAM Media and Advertising Digital Agencies

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