MAM

×

Kajaria with Akshay Kumar echo the mood of the nation

http://www.indiantelevision.co.in/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/08/13/kajaria.jpg?itok=bpKDQl33

MUMBAI: Kajaria Ceramics, India’s No. 1 tile company has just rolled out its brand campaign for 2019. A 360- degree power packed multimedia campaign led by a mega ad film starring Akshay Kumar.

Created by Crayons Communications, the campaign is the third edition of the hugely successful Kajaria brand idea “Desh Ki Mitti Se Bani Tile Se, Desh Ko Banate Hain”.

Mr. Rishi Kajaria, Joint Managing Director, Kajaria Ceramics, said: “It’s a great time for Indian brands. Our nation is growing at a rapid pace and we are growing along with it. Today, India loves and trusts ‘Made In India’ brands like Kajaria, because we have the technology and expertise to churn out products that are at par with the best in the world. This is exactly what we have captured in our brand campaign for 2019”.

Talking about the campaign Mr. Ranjan Bargotra, President, Crayons Communications, said: “This campaign is a reflection of a strong nation that is excelling on multiple fronts. It carries on with the theme of ‘Desh ki mitti’ while making it more contextual. The campaign is being launched just before Independence Day on TV, Outdoor, Digital and Print medium”.

Mr. Rondeep Gogoi, ECD, Crayons communications, said: “As love for the country grows with every success story flashing in the media, more and more brands across categories are jumping on to the ‘Proud to be Indian’ platform. What helps us stand out is that we keep our narrative simple, topical and believable. And this time it is no different”.

Latest Reads

http://www.indiantelevision.co.in/sites/default/files/styles/340x340/public/images/tv-images/2019/08/21/decor.jpg?itok=eDfjcJ7G
D’Décor launches new campaign ‘Beautiful Homes tell Beautiful Stories’

MUMBAI: D’Decor India’s leading home furnishings brand unveiled its new campaign - ‘Beautiful Homes tell Beautiful Stories’ with a series of short films featuring Gauri and Shahrukh Khan. The campaign celebrates 10 years of marquee association of country’s power couple with D’Décor. Touted as the...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.co.in/sites/default/files/styles/340x340/public/images/tv-images/2019/08/21/thailand.jpg?itok=CmMPOnGR
Tourism Authority of Thailand, Mumbai partners with Tripoto community to entice new age travelers in India

MUMBAI: After-witnessing favorable growth in Indian arrivals across segments, Tourism Authority of Thailand (TAT) has kept no stone unturned to reach out to its key target group, the millenials. In order to expand the destination’s reach through various digital platforms, TAT associated with...

MAM Marketing MAM
http://www.indiantelevision.co.in/sites/default/files/styles/340x340/public/images/tv-images/2019/08/21/disha.jpg?itok=yRuKx9uv
Aurelia extends association with Disha Patani as its Brand Ambassador

MUMBAI: Disha Patani has extended her association with TCNS Clothing Co. Limited, the leading women’s branded apparel company in India, as the brand ambassador for its brand Aurelia. Disha will be associated with Aurelia for yet another year and would be featuring in the upcoming collections.

MAM Marketing MAM
http://www.indiantelevision.co.in/sites/default/files/styles/340x340/public/images/tv-images/2019/08/21/clever.jpg?itok=zmeYW6ew
86% of users quit shopping apps after 4 weeks: new research from CleverTap

MUMBAI: CleverTap, the full-stack customer retention platform that helps consumer brands maximize customer lifetime value, today released the Industry Benchmarks for Ecommerce Apps.  For ecommerce brands, high customer acquisition costs (CACs) and price-sensitive buyers impact the overall customer...

MAM Marketing MAM
http://www.indiantelevision.co.in/sites/default/files/styles/340x340/public/images/tv-images/2019/08/21/colgate.jpg?itok=baA3sz2r
Upgrade to whole-mouth-health with New Colgate Total toothpaste

MUMBAI: Colgate-Palmolive (India) Limited, the market leader in Oral Care, has launched its New Colgate Total toothpaste with an innovative formula offering multiple benefits to provide superior Oral Care to protect not just the teeth, but also tongue, cheeks and gums. Hence, the New Colgate Total...

MAM Marketing MAM
http://www.indiantelevision.co.in/sites/default/files/styles/340x340/public/images/tv-images/2019/08/21/kfc.jpg?itok=xCFztlcW
Madame tussauds delhi unveils KFC’s zinger Aka ‘the original celebrity burger’

MUMBAI: In what is a historic first, Madame Tussauds, the world’s most famous wax attraction, welcomed the ‘Iconic Burger’ - Zinger at its location in Regal building in Connaught Place, New Delhi. Delighting burger-lovers since 1984 and loved in more than 120 countries, the Zinger is easily the...

MAM Marketing MAM
http://www.indiantelevision.co.in/sites/default/files/styles/340x340/public/images/tv-images/2019/08/21/paytm.jpg?itok=bqfdrbd7
Paytm retains title sponsorship rights for BCCI's international & domestic seasons 2019-23

MUMBAI: The Board of Control for Cricket in India (BCCI) on Wednesday announced that One 97 Communications Pvt Ltd (Paytm) has retained the sponsorship rights for BCCI's international and domestic matches. The board revealed in a press release that the winning bid was at a price of Rs 326.8 crore...

MAM Media and Advertising Sponsorship
http://www.indiantelevision.co.in/sites/default/files/styles/340x340/public/images/tv-images/2019/08/21/seven_1.jpg?itok=GW3EXSxY
Be the #Changemaker with SEVEN by MS Dhoni’s New Collection

MUMBAI: Let your wardrobe evolve this spring by investing in the exciting new styles designed for young and energetic millennials. Crafted for all young #Changemakers out there, the collection encompasses a wide range of running and training apparel as well as accessories for all sports enthusiasts...

MAM Marketing MAM
http://www.indiantelevision.co.in/sites/default/files/styles/340x340/public/images/tv-images/2019/08/21/dan.jpg?itok=fwur8Oro
DAN Programmatic launches creative insights engine 'DAN Vision for Creative'

MUMBAI: DAN Programmatic, empowered by The Data Sciences Division of the Dentsu Aegis Network in India along with AMNET, the network’s programmatic arm has announced the launch of “DAN Vision for Creative”, a machine learning and neuroscience based engine that delivers path breaking insights into...

MAM Media and Advertising Digital Agencies

Sign up for our Newsletter

subscribe for latest stories